Conquest, retention, and getting them through the door — digital to lot.
2 AI translations · AutomotiveUniversal Overlay
Run digital advertising across Google, Facebook, and third-party automotive sites. Manage the dealer website, SRP/VDP pages, and chat. Execute conquest campaigns targeting competitive brand owners and service defectors. Track cost-per-lead, cost-per-sale, and attribution across 15 different marketing channels. Coordinate with the OEM's co-op program, regional advertising association, and tier 1/2/3 ad spending. Every month you argue about which marketing actually sold cars.
Manage dealership-level digital advertising — SEM, social, display, and video — across Google, Meta, and third-party auto platforms. Coordinate with OEM Tier 1/2 programs. Track attribution from ad impression through showroom visit to sold unit. Manage co-op advertising claims.