Proposal & BD

You respond to RFPs: assembling team bios, writing approach sections, pricing engagements (hours x roles x rates), producing compliant documents. Win rates typically run 15–35% (per industry research). An estimated 60% of content is reusable if you could find and adapt it.

Partners manage BD pipelines: qualifying opportunities against your firm's sweet spot (right industry, right capability, right fee level, right relationship), allocating BD investment (pursuit costs are real — a major proposal costs substantial amounts–substantial amounts in unbillable time), and forecasting revenue from pipeline.