Enrollment Management

Build the incoming class from a funnel of inquiries, applicants, admits, deposits, and enrolled students. Manage yield rates — the percentage of admitted students who actually show up. Optimize the aid-discount balance: give enough merit/need-based aid to hit enrollment targets without destroying net tuition revenue. Coordinate recruitment travel, high school visits, campus tours, and the communication flow that turns a name into a student.

Review thousands of applications for admission: transcripts, test scores (where required), essays, letters of recommendation, extracurricular activities, and demographic factors for class shaping. Conduct holistic review — evaluating applicants beyond numbers to build a class that's academically prepared, diverse, and likely to enroll. Manage the read process: first reads, committee reviews, and waitlist decisions. After SCOTUS decisions limiting race-conscious admissions, navigate new frameworks for achieving class diversity.