Events & Group Sales

Sell group blocks, negotiate room rates and F&B minimums, and manage the BEO process from initial inquiry to post-event billing. Handle RFPs from meeting planners, convention bureaus, and corporate travel managers. Coordinate with revenue management on displacement analysis. Manage attrition — the contractual headache when the group doesn't pick up their block. Every event is a logistics puzzle — AV, catering, room setup, staffing — and the BEO is the bible.

Price and allocate meeting and event space across ballrooms, breakout rooms, and outdoor venues. Generate proposals for group RFPs. Manage BEO preparation, AV coordination, and catering planning. Optimize room rental vs. F&B minimum trade-offs.