Revenue Management

Set room rates daily across channels — OTAs, direct website, GDS, and wholesale. Monitor comp set pricing on the STR report, manage rate parity, and decide when to open or close rate tiers. Run displacement analysis for group blocks vs. transient demand. Forecast occupancy by segment (corporate, leisure, group, government) 90 days out. Every Sunday night you build the weekly rate grid and hope you didn't leave money on the table or price yourself out of the market.

Build the annual budget by month — rooms revenue by segment, F&B by outlet, and ancillary revenue. Reforecast quarterly as actuals come in. Produce the daily flash report that shows pace vs. budget and pace vs. last year. Model 'what if' scenarios for renovation periods, new competition, and rate strategy changes. Every ownership meeting starts with the same question: where are we vs. plan?

Optimize revenue beyond rooms — spa, F&B, parking, resort fees, meeting space, and ancillary services. Forecast total guest spend by segment and optimize package pricing to maximize TRevPAR rather than just RevPAR.