Commercial & Market Access

Develop pricing and market access strategies — negotiate with PBMs, health plans, and hospital systems for formulary placement. Build HEOR (health economics and outcomes research) evidence packages, manage rebate contracts, and design patient access programs that reduce out-of-pocket costs.

Develop and execute marketing strategies for branded pharmaceuticals — HCP targeting, detailing strategies, medical education programs, patient awareness campaigns, and digital engagement. Navigate FDA promotional regulations while maximizing share of voice.