Residential Brokerage

Pull comps from MLS, adjust for differences (lot size, updates, condition, view), and produce a CMA to price the listing or support the buyer's offer. You know that the comp three streets over sold for substantial amounts more because it had a finished basement, not because the market moved. For listing presentations, the CMA is your credibility — get it wrong and you lose the listing to the agent who priced it right.

Generate and nurture leads through your sphere, past clients, open houses, online leads (Zillow, Realtor.com, your IDX site), social media, farming, and door-knocking. Manage a CRM of 500+ contacts, run drip campaigns, and try to figure out which of the 47 Zillow leads from this month will actually buy. The conversion game is brutal — the majority of online leads become clients. Your sphere is gold, but it only produces if you stay top-of-mind.

Manage the contract-to-close process: track contingency deadlines (inspection, appraisal, financing, title), coordinate inspections and repair negotiations, monitor lender progress, manage document flow between all parties (buyer, seller, agents, lender, title company, appraiser), and ensure TRID timeline compliance. Handle the stress cascade when issues arise: low appraisal, failed inspection, lender conditions, title problems. Communicate status to clients who are simultaneously packing their lives into boxes.