Marketing & Communications — Retail

Measure the impact of every marketing dollar across channels — paid search, social, email, circular, TV, in-store signage. Fight the 'half my marketing budget is wasted, I just don't know which half' problem. Manage the circular (yes, it still works), coordinate with merchants on feature items, and prove that the Instagram spend drove actual store traffic, not just likes.

Orchestrate personalized customer communications across email, push notifications, SMS, direct mail, and paid media retargeting. Build journeys triggered by customer behavior: abandoned cart, browse abandonment, post-purchase nurture, win-back for lapsed customers, birthday/anniversary. Manage the message cadence — nobody wants six emails in a day. Personalize content within each message: product recommendations, dynamic hero images, localized store information, loyalty point balance.