Pricing & Promotional Strategy

Set and maintain the pricing architecture: everyday prices, opening price points, good-better-best tiers, key value items (KVIs), and price endings. Run price elasticity analysis — which items can absorb a price increase and which will tank in units? Manage competitive price positioning: price-match policies, competitive shop programs, and zone pricing by market. Balance margin targets against traffic-driving prices on known-value items that customers actually comparison shop.

Plan the promotional calendar: weekly ads, seasonal events, clearance windows, loyalty-exclusive offers, and digital promotions. Determine promo mechanics — BOGO, % off, $ off, buy X get Y, bonus points — and forecast lift for each event. Post-mortem every major promotion: incremental sales vs. forward-buy (customers stocking up), margin impact after funding, halo effect on non-promoted items. Manage vendor promotional funding: co-op, MDF, scan-backs, temporary price reductions (TPRs).