Real Estate & Store Development

Evaluate potential store locations using demographic data (census, Experian/Claritas), traffic counts (vehicular and pedestrian), competitive proximity, co-tenancy (who else is in the center), visibility/access, and cannibalization against existing stores. Build trade area models: drive-time rings, gravity models, analog store matching. Present site packages to the real estate committee with expected sales volume, investment payback, and market penetration forecasts.

Forecast new store sales ramp (typically 3-5 year maturation curve), build capital investment models (TI, FF&E, inventory, pre-opening expense), track actual vs. plan variance for recently opened stores, and assess the existing portfolio for closure/relocation candidates. Run sensitivity analysis on lease renewal decisions: renew at current terms vs. relocate vs. close. Manage the real estate calendar — lease expirations, option dates, kick-out clauses.