Marketing & Competitive Strategy

Design rate plans and promotional offers that balance subscriber acquisition, ARPU, and margin. Monitor competitor pricing moves in real-time. Model the impact of plan changes on gross adds, upgrades, and churn. Coordinate with finance on promotional budget and revenue impact.

Drive subscriber acquisition through digital channels — search, social, programmatic display, affiliate partnerships, and owned properties. Manage customer acquisition cost (CAC) targets by channel. Optimize the digital funnel from awareness through online sign-up or store visit.