80K+ driver shortfall.
2 AI translations · Transportation & Logistics
You recruit CDL holders in the most competitive labor market in transportation: competing on compensation (per-mile, percentage, hourly), home time, equipment quality, freight type, and company culture. You manage relationships with CDL schools, military transition programs (HIRE Vets), and driver referral programs. The recruiting pipeline includes lead generation, qualification (MVR, PSP, drug screen, medical certification), onboarding (orientation, road test, initial training), and 90-day retention (the highest-attrition period).
You manage driver satisfaction across the dimensions that drive retention: compensation (pay competitiveness, pay accuracy, settlement transparency), home time (consistent delivery on promises), equipment (truck quality, maintenance responsiveness), dispatch treatment (respect, fairness, load quality), and career development (training opportunities, path to owner-operator or trainer role). Driver turnover costs $8,000–$12,000+ per driver, and at 80–90% annual turnover for some carriers, retention improvement directly impacts the bottom line.