Change Manager
Design and deliver change communications
What You Do Today
You craft messages that explain the why, what, and how of change — tailored for different audiences, delivered through the right channels, at the right time.
AI That Applies
AI generates communication drafts for different audiences, optimizes timing and channel selection based on engagement data, and personalizes messages by stakeholder group.
Technologies
How It Works
The system ingests engagement data as its primary data source. The processing layer applies the appropriate analytical models to the structured data, generating scored outputs that surface the most actionable insights. The output — communication drafts for different audiences — surfaces in the existing workflow where the practitioner can review and act on it.
What Changes
Communication production scales when AI generates audience-specific drafts that you refine and approve.
What Stays
Crafting the narrative that inspires rather than informs, choosing the moments that matter for leadership visibility, and the authenticity that makes change communications credible.
What To Do Next
This section won't tell you what your numbers should be. It will show you how to find them yourself. Every instruction below produces a real, verifiable result in your organization. No benchmarks, no projections — just the steps to build your own evidence.
Establish Your Baseline
Know where you are before you move
Before adopting AI tools for design and deliver change communications, understand your current state.
Without a baseline, you can't measure whether AI actually improved anything. You'll adopt tools without knowing if they're working.
Define Your Measures
What to track and how to calculate it
Time per cycle
How to calculate
Measure how long design and deliver change communications takes end-to-end today, then after AI adoption.
Why it matters
The most visible improvement is speed. If AI doesn't save time, question whether it's adding value.
Quality of output
How to calculate
Track error rates, rework frequency, or stakeholder satisfaction scores before and after.
Why it matters
Speed without quality is just faster mistakes. Measure both.
Start These Conversations
Who to talk to and what to ask
your CEO or executive sponsor
“What data do we already have that could improve how we handle design and deliver change communications?”
They set the strategic priority for transformation initiatives
your CTO or CIO
“Who on our team has the deepest experience with design and deliver change communications, and what tools are they already using?”
They own the technology capability that enables your strategy
the leaders of the business units you're transforming
“If we brought in AI tools for design and deliver change communications, what would we measure before and after to know it actually helped?”
Their buy-in determines whether your strategy actually gets implemented
Check Your Prerequisites
Confirm readiness before you invest
Check items as you confirm them.