Director of Communications
Build and maintain media relationships
What You Do Today
Cultivate relationships with key journalists and analysts. Pitch stories, manage interview requests, and serve as the go-to source for reporters covering your industry.
AI That Applies
Media intelligence — AI identifies relevant journalists based on their coverage history, predicts which stories will resonate, and tracks relationship health based on response patterns.
Technologies
How It Works
The system ingests relationship health based on response patterns as its primary data source. The processing layer applies the appropriate analytical models to the structured data, generating scored outputs that surface the most actionable insights. The results integrate into the practitioner's existing workflow — presenting recommendations, flags, or automated outputs alongside their normal working context.
What Changes
You pitch with precision: 'This journalist covered 3 similar stories in Q4 and quoted our competitor — here's the angle that gets us in the story.'
What Stays
Building trust with journalists, managing off-the-record conversations, and knowing when to push a story versus let it develop organically.
What To Do Next
This section won't tell you what your numbers should be. It will show you how to find them yourself. Every instruction below produces a real, verifiable result in your organization. No benchmarks, no projections — just the steps to build your own evidence.
Establish Your Baseline
Know where you are before you move
Before adopting AI tools for build and maintain media relationships, understand your current state.
Without a baseline, you can't measure whether AI actually improved anything. You'll adopt tools without knowing if they're working.
Define Your Measures
What to track and how to calculate it
Time per cycle
How to calculate
Measure how long build and maintain media relationships takes end-to-end today, then after AI adoption.
Why it matters
The most visible improvement is speed. If AI doesn't save time, question whether it's adding value.
Quality of output
How to calculate
Track error rates, rework frequency, or stakeholder satisfaction scores before and after.
Why it matters
Speed without quality is just faster mistakes. Measure both.
Start These Conversations
Who to talk to and what to ask
your CMO or VP Marketing
“What data do we already have that could improve how we handle build and maintain media relationships?”
They set the AI investment priorities for marketing
your marketing automation admin
“Who on our team has the deepest experience with build and maintain media relationships, and what tools are they already using?”
They know what capabilities exist in your current stack that you're not using
a marketing ops peer at another company
“If we brought in AI tools for build and maintain media relationships, what would we measure before and after to know it actually helped?”
They've likely piloted tools you haven't tried yet
Check Your Prerequisites
Confirm readiness before you invest
Check items as you confirm them.